Singer Pixie Lott has become the new face of 1-Day Acuvue Define contact lenses, which are intended to enhance eye colour.

Lott, who also launched a collection of Steffi Love dolls last month, commented 'I like to experiment with make-up looks that really enhance my eyes. For me, my beauty style is about the natural look throughout the day and then playing around with slightly edgier evening looks. The lenses work for both - it's that subtle difference', and added that the lenses are a 'true beauty essential'.